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April 24, 2026

New England Real Estate Journal

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Boston Seaport by WS Development Rolls Out Picnic at The Current This Spring

Boston, MA The Current returns to Boston Seaport on April 30 with a fresh new theme for its 19th season: Picnic at The Current. Inspired by the ritual of gathering outdoors around good food and sunshine, these pop-ups bring together nine standout brands across style, beauty, and more. Open April 30 through August 30, 2026, the pop-up destinations along Seaport Common will once again transform into a retail destination with new discoveries and returning favorites.

 
Picnic at The Current reimagines the pop-up concept as a playful outdoor gathering space inspired by the charm of a sunny afternoon picnic. Bright colors, patterns, and warm-weather textures bring the concept to life, creating an inviting atmosphere where visitors can browse brands, enjoy seasonal snacks, and take in the waterfront vair. Located alongside Seaport Common, the neighborhood’s central green space and a perfect spot for picnicking, the village invites guests to enjoy the setting beyond the shop houses. Picnic-inspired design elements, details, and comfortable gathering spaces encourage guests to slow down and enjoy the experience.

 
“Each season at The Current is an opportunity to introduce new brands and fresh experiences to the Seaport community while continuing to support emerging entrepreneurs and creative concepts,” said Cailey Hudson, director of retail experience and incubation at WS Development. “Picnic at The Current captures the spring-is-here energy and brings together a dynamic mix of local favorites, new brands, and interactive experiences that invite visitors to slow down, explore, and enjoy the neighborhood.”

 
Throughout the season, visitors can discover pop-ups where guests can create their own custom products, from personalized lip colors and fragrances to trucker hats and charm jewelry, indulge in a snack, sip on matcha, or explore performance gear and lifestyle finds. Picnic at The Current’s lineup includes:

 
Coastal Caviar (Returning) – The Boston-based, woman-owned jewelry and lifestyle brand is known for its highly customizable charm jewelry that has taken social media by storm.

 
Lip Lab (New) – Lip Lab brings its interactive beauty experience to The Current with a new small-format concept launching April 30.

 
Lucy & Jane (Returning) – Lucy & Jane brings its unique twist on authentic matcha to Seaport.

 
Midnight Lunch (New) – Midnight Lunch is an independent clothing label and design experience founded by Abigail Greene, a Boston-area native now based in Jackson Hole, Wyoming.

 
Nantucket Perfume Company (New) – Nantucket Perfume Company brings its signature apothecary-style fragrance experience from the island and its Nantucket boutique to Boston Seaport.

 
“We’re excited to bring Nantucket Perfume Company to The Current because it creates an opportunity for people to experience fragrance in a more personal and interactive way. Scent is such an emotional and memorable part of life, and this pop-up allows guests to discover, blend and create their own customized fragrance. We love creating spaces where people can slow down, trust their senses, and find a scent that truly feels like them.” – Caroline Harding, co-owner and Perfumer

 
NOBULL (New) – Boston-born performance brand NOBULL brings its award-winning footwear, apparel, and nutrition back to Seaport.

 
“Boston is NOBULL’s hometown, so having a retail presence in the city where the brand was born is incredibly meaningful to us. Joining The Current allows us to connect with our customers in person and celebrate the community that helped shape the brand from the start. We’re excited to have a physical space where our community can experience the product, the mentality, and the culture that define NOBULL.” Susie Mulder, COO, NOBULL

 
Thacher & Spring (New) – Thacher & Spring brings its refined take on coastal living to The Current with a curated collection of home decor and gifts inspired by the natural beauty of the shoreline.

 
“As someone who went to school and started her career in Boston, it is a dream come true to bring my vision and something I’ve created from scratch into the city that made me. Seaport combines two of my favorite things: the city and the sea. Our ‘cabana in the city’ will be my new home away from home.” Stephanie Greenstein, founder, Thacher & Spring

 
The Sweetish Fish (Returning) – Returning to The Current for its second consecutive season, The Sweetish Fish brings its modern take on the classic candy shop to Seaport.

 
Union Square Donuts (New) – Union Square Donuts brings its chef-driven approach to donuts to Seaport.

 
Seaport kicks off the Picnic at The Current season with an outdoor grand opening on Seaport Common featuring nine standout brands, a live DJ, lawn games, picnic treats, refreshing drinks, and exclusive one-day-only offers in a relaxed, picnic-inspired setting.

 
Picnic at The Current is located at 100 Seaport Blvd., alongside Seaport Common. The pop-ups will be closed on public holidays.

 
See the story here.

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