September 9, 2020
Boston Real Estate Times
Boston’s Iconic Pop-Up Village to Open with New Stores for Fall and Holiday Shopping at Seaport
Boston, MA – The Current in Seaport will support an entrepreneurial collection of seven businesses beginning this September. The retail incubator will house these brands beginning this fall through the holiday season.
Many of the participants are local to New England, providing opportunities to Boston and surrounding communities. The Current will open with the debut of two local businesses, Injeanius on September 12th followed by Cupcake Mojo on September 19th. Throughout October, The Current will celebrate five additional openings as shops Velocio, Harvey Traveler, and Uwila Warrior arrive along with two additional brands to be announced (see specific opening dates below). Through that mix, this iteration The Current will be home to an array of products ranging from beloved local fashion to innovative cycling apparel to family made pastries and goods for domestic and global travelers.
The Current is located at 100 Seaport Boulevard, adjacent to Seaport Common; it will be open from September 12, 2020 – January 16, 2021; www.atthecurrent.com
“The Current reopens at a time when consumer support for small business has never been more important. We have always taken great pride in introducing burgeoning brands to Boston, and we are incredibly excited to continue that mission while enabling young retail companies to activate their brands at an unusually challenging time. We truly believe the local community will love supporting these businesses through fall and holiday shopping,” says Carina Donoso, Director of Retail Incubation, WS Development.
Below are details on The Current for Fall/Holiday 2020; The Current will be open Thursdays to Saturdays from 12pm – 7pm, and Sundays from 12pm – 5pm. Additional information can be found via www.atthecurrent.com and @seaportbos.
(Opening September 12)
Making jean shopping fun, easier and more approachable for women since 2005, this wildly popular Boston boutique brings its incredible array of premium jeans and tops to Seaport. Owner Alison Barnard O’Brien, an Inc. magazine “30 Under 30” and one of “Boston’s 25 Most Stylish” as named by The Boston Globe, set the local fashion industry on fire when she opened Injeanius in Boston’s North End fifteen years ago. She has since become the region’s authority for all things denim, guiding thousands of loyal customers and fans who continue to look to her and her Injeanius staff for style tips and the latest in jeans trends. O’Brien is now setting her sights on Seaport with the opening of Injeanius this month at The Current. Here she will offer some of her favorite jeans from sustainable denim companies such as Citizens of Humanity and AG jeans, as well as various tops, t-shirts, sweatshirts and casual items. www.injeanius.com | Follow @injeaniusboston on Instagram and @injeanius on Facebook.
(Opening September 19)
This passionate and talented mother/daughter baker duo from Boston’s South Shore are thrilled to be bringing their delicious confectionary creations to Seaport. Christina Nalband and her mother Maureen Fitzgerald showcased their cupcake wizardry on Food Network’s Cupcake Wars in 2012 and just two years later opened their first store in Weymouth, MA. It wasn’t long before they were attracting cupcake fans from throughout the region including Wahlburgers, which now carries their cupcakes at select locations. At The Current, Mojo will sell prepackaged mini versions of their cupcakes available in both traditional and innovative flavors. Guests will be able to pre-order items on the store’s website and pick-up in store or visit the store and purchase cupcakes onsite. www.cupcakemojo.com | Follow @cupcakemojo on Instagram and Facebook.
(Opening October 1)
Founded in 2013, with a focus on making cycling better, Velocio offers award-winning design and socially responsible apparel for riders seeking an uncompromising riding experience. This high-end performance brand is committed to being cognizant of the social and environmental impact of its products, and in just five years has grown to the point where it is able to make a real impact. The brand’s products have been featured in various cycling media from Bicycling magazine to CyclingNews.com. With its shop at The Current, Velocio will debut its new Fall/Winter line featuring both men’s & women’s cycling apparel and accessories, including some new items. www.velocio.cc | Follow @velocioapparel on Instagram and @velocio on Facebook.
(Opening October 17)
The Harvey Traveler bag company was inspired by founder Dave Everett’s endless need for weekend adventures across New England. Dave named the company after his longtime “best friend” Harvey, a rescue dog he adopted in 2013. Headquartered on the shores of Boston Harbor, Harvey Traveler offers a boutique array of timeless travel products for the modern traveler. Independent Spirit, Unique Design, New England Roots & Fair Pricing are the cornerstones of the brand. At The Current, Harvey Traveler will be unveiling their new local ‘Destinations’ line of products. Harvey’s new products will be available in waxed canvas, in multiple New England colors and trimmed with cruelty-free leather. The company is a proud supporter of The Humane Society in an effort to help end animal cruelty. www.harveytraveler.com | Follow @harveytraveler on Instagram and Facebook.
(Opening October 17)
Uwila Warrior, a local, female run underwear company, was founded on one simple belief: women of all sizes should not have to twist their bodies and lifestyles into underwear that only fits sometimes – they should have unapologetically colorful, beautiful, and comfortable underwear that fits every moment of their lives. The Boston based brand specializes in women’s silk and seamless underwear that is as comfortable as it is functional. Their store at The Current will have a customization station which will allow guests to add initials, fun sayings, or extra embellishments to their Uwila Warrior underwear purchase in a matter of minutes. www.uwilawarrior.com | Follow @uwilawarrior on Instagram and Facebook.
In just over two years, The Current has cultivated over 35 pop-ups, bringing a completely innovative retail experience to Seaport. Inspired by the popular tiny house movement and challenging the status quo of the ordinary storefront, Brooklyn-based architecture firm nArchitects designed The Current’s unique “micro urban identity.” These small, angular and intriguing structures neighbor Seaport Common creating a distinct and playful visual in the Seaport, one that is emblematic of the neighborhood’s entrepreneurial spirit.
As Seaport continues to keep safety as a top priority, numerous COVID-related precautions will be implemented at The Current. To maintain a safe and controlled environment, each store will be permitted to accommodate a limited number of guests at a time. In adherence with the City of Boston’s latest COVID safety guidelines, all staff and vendors at The Current will be required to wear a mask at all times, as are all patrons, and shoppers are highly encouraged to use a credit card for all transactions.
By: Boston Real Estate Times