November 2, 2018
Boston Business Journal
Custom suit retailer Indochino opening second Boston location
Custom suit retailer Indochino is opening a showroom in Boston’s Seaport District early next year, another example of the “clicks to bricks” trend that has swept the burgeoning neighborhood.
The location at 79 Seaport Blvd. will be the brand’s second bricks-and-mortar location in the city. Indochino sells made-to-measure suits, shirts, blazers, chinos and overcoats, with a style guide walking customers through a number of customization options including lapels, buttons, linings and monograms. The garments are then shipped to the customer’s home. Custom suit prices start at $399, and shirt prices start at $79.
“Newbury Street was among the first brick-and-mortar showrooms we opened and is one of our busiest locations, so it’s clear that our experiential approach, personalized product and attractive price point resonates with Bostonians and their keen sense of style,” said Drew Green, Indochino’s president and CEO, in a statement. “We’ve been looking for the ideal location to open a second showroom in Boston for some time and the vibrant district of Seaport really hits the mark as one of the city’s premier lifestyle destinations. We can’t wait to open our doors in early 2019.”
The retail property is owned by Chestnut Hill-based WS Development. Corey Bialow of Bialow Real Estate represented Indochino in the lease deal.
Indochino began as an online-only retailer, but has since expanded to physical locations in major markets including New York, Chicago and Toronto. In the next few months, the brand plans to open showrooms in Las Vegas; Winnipeg, Manitoba; Halifax, Nova Scotia; and San Jose, California.
“Indochino was part of the first wave of digital retailers who foresaw the immense value in brick-and-mortar stores,” said Todd Norley, WS Development’s vice president of leasing, in a statement. “Its modern and ultra-tailored take on the customer experience sets them apart – it is nothing short of thrilling for us to welcome them to the Seaport.”
By Catherine Carlock