November 23, 2019
Tampa Bay Business Journal
Hyde House, the Tampa outpost of St. Pete’s Station House, opens in Hyde Park Village — and it already has a big expansion in the works
Offce space is a critical component of developer Steve Gianflippo’s projects — he’s been a pioneer in the coworking space in Tampa Bay — but he’s adamant that his spaces are “the anti-office.”
Hyde House, Gianflippo’s second major location, offcially opens Saturday in Hyde Park Village. It’s a refned, minimalist space with luxe details, from millwork to marble counters to chic wallpapers in every bathroom.
“We don’t want to be in a 300,000-square-foot building competing against 200,000 square feet that’s all additional offce,” Gianflippo told the Tampa Bay Business Journal. “Our model is to be in one-of-a-kind locations.”
The 30,000-square-foot Hyde House is an anchor of Hyde Park Village, taking up the second foor of a brand-new building that also includes new-to-Tampa concepts Meat Market and Soul Cycle. Hyde House offers 65 private offces — ranging from micro suites for one or two people to 2,000-square-foot offces for teams of 20 — along with coworking space. (Private offces range from $700 to $2,400 a month.) Hyde House opens just weeks ahead of Tampa Bay’s frst WeWork, which offcially opens at WeWork Place in downtown Tampa on Dec. 2.
It’s also an events venue, hosting everything from weddings to corporate gatherings. The revenue, Gianflippo predicts, will be evenly split between offce tenants, coworking memberships and events. Beyond offces, there’s conference spaces and a turf room for yoga classes and an infnity wall for photo shoots.
Orlando-based Williams Co. was the general contractor that built out Hyde House; Natalie Flynn of Flynn Interiors designed the space.
Gianflippo spent close to $5 million building out Hyde House, but he’s not done investing in Hyde Park Village. There’s already a waitlist for the private offce space, which counts advertising frm Schifno Lee and fnancial adviser JarredBunch among its anchor tenants. About 100 coworking memberships were sold before the open. (There’s capacity for 400 members.) With that demand, Gianflippo is planning to take two additional spaces in the village: a 2,500-square-foot storefront next to Soul Cycle on the street level of the Hyde House building as well as an 8,500-square-foot space on Swann Avenue, in the block previously occupied by LA Fitness.
“Hyde House opening marks the next phase of community offerings that serve as a differentiator for Hyde Park Village. The space provides a dynamic use for the business community, guests and event goers,” said Nicole Dee, general manager of Hyde Park Village. “We are looking forward to expanding and evolving our partnership with Steve and the Hyde House group in other spaces in Hyde Park Village”.
The smaller storefront next to Soul Cycle will be home to Public Studio. It will house an art gallery, a photo studio, offce space and also be used for events. With its street-level visibility, Public Studio could also help drive traffc to Hyde House, Gianflippo said, as will the Swann Avenue space, which will be used for more offces.
“A lot of people know the brand, so they know Station House in St. Pete,” he said. “But there’ll still be a lot people who peek in and have no idea.”
Outside of Hyde Park, Gianflippo is also taking on the historic Anderson-Frank House, which is just off Bayshore Boulevard at 341 S. Plant Ave. His company plans to operate it as an events venue with furnished offces on the second foor. The house also includes an Airbnb, and he sees it as complementary to Hyde House — weddings at the Hyde House could use the Anderson-Frank house for a rehearsal dinner or Sunday tea, for example, and the bride and groom could stay in the Airbnb on their wedding night.
“We want to be competitive with all the other great venues out there, like Oxford Exchange and Armature Works,” Gianflippo said. “Because of all they’ve done, it kind of forced us to be as elevated as they are.”