July 22, 2018
Boston Business Journal
‘She-Village,’ block of women-owned pop-up shops, opens in Seaport
A pop-up village opened Sunday in Boston’s Seaport District, and its first installment is the “She-Village” — a block of nine pop-up shops from female-founded brands.
The pop-up village, officially named The Current, will operate on a rotational basis, with new stores connected by a common theme coming in every six months. Its permanent location is 85 Northern Ave., next to District Hall and Seaport Common.
Sunday is the village’s soft opening, with a grand opening celebration planned for Aug. 2 at 6 p.m. The village will be open seven days a week through January 4, 2019.
The brands featured in the She-Village are Bras, Bref, Booty by Brabants, Cynthia Rowley, The Giving Keys, Havenly, Margaux, Monica + Andy, and Orly Khon. They’re selling a wide range of products and services, ranging from children’s clothes to leggings and floral arrangements to interior design consultations.
Lee Mayer, CEO and co-founder of Denver-based Havenly, is bringing her interior decorating and e-commerce startup offline for the first time with her “Hideaway” pop-up.
“I love that we’re part of a community supporting women in business,” she said in an interview. “That’s always been core to our mission as a company. More than 90 percent of our designers are women, and we’re proud to provide them flexible and creative work. We also are a majority female team, serving a customer base that is majority female, so this fits really naturally into our brand.”
The Current is the latest Seaport project from Chestnut Hill-based WS Development, which is in the process of transforming 23 acres of waterfront land in the neighborhood into a mixed-use development. Yanni Tsipis, senior vice president of Seaport development at WS Development, said that the goal of the She-Village is to inspire other retail entrepreneurs and small businesses to pursue their ideas and tell their own stories.
“Boston is generally underserved in emerging retail concepts, fashion and what’s new,” Tsipis told the Business Journal. “This project gives mission-driven small businesses a platform to grow in Boston’s newest neighborhood.”
By Abigail Summerville