The Current

Boston, MA

A recipient of Fast Company’s Innovation by Design Award in the Retail Environments category, The Current is a novel approach to pop-up retail, visioned by WS and designed by Brooklyn-based architecture firm nArchitects. Conceived to reflect a “micro-urban identity,” the collection is comprised of nine small, freestanding structures located along Seaport Boulevard and Seaport Common in Boston’s Seaport District. The Current stays true to the new-and-next ethos of the neighborhood by creating unique opportunities for online-only and direct-to-consumer brands to dip a toe into brick-and-mortar and immerse themselves in a diverse community of forward-thinking residents, employees, and visitors. Since its launch in 2018, The Current has hosted dozens of retailers, ranging from ecommerce heavy-hitters like Glossier and Beauty Counter to beloved local brands like Booty by Brabants and Sh*t That I Knit.


  • Address 100 Seaport Boulevard

    Boston, MA 02210

  • Key Tenants

    7uice, Ace & Everett, Atelier Paulin, Beauty Counter, Baked by Melissa, Beam, Booty by Brabants, Dada Daily, Le Creuset, Legit Activewear, Little Words Project, Lunya, Monica & Andy, No Bull, Olivela, Cynthia Rowley, Sh*t That I Knit, Havenly

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