Brand Partnerships
The WS Development Brand Partnerships team collaborates with emerging and established brands, agencies, and marketers to amplify brand awareness, engage the community, and tangibly connect with a captive audience of high-value consumers.
In a world of diluted messages and distracted audiences, our team provides a direct path to reach consumers in some of the most dynamic and vibrant neighborhoods, workplaces, and open-air retail environments in the country. We work with artists, curators, architects, and innovators to create unique and socially immersive brand experiences that leverage contemporary art, culture, wellness, commerce, and technology to reach millions of passive and engaged customers every year.
With each partnership, our team takes a consultative approach, building customized programs to reach these highly targeted audiences through a combination of high-profile sponsorships and activation opportunities, pop-ups, events, on-site media, digital marketing, and advertising at our community-centric destinations around the country.
SCOPE OF SERVICES & EXPERTISE
Sponsorship
Pop-Up Activation
Out-of-Home Media (On-site Media, Display)
Mural & Art Installation
Digital/Social Media
B2B/B2C Marketing
Event Marketing/Space Rentals
Featured Projects
JetBlue sponsored our Seaport Holiday Market in Boston in an effort to promote their warm weather destinations. The brand outfitted the inside of the Food & Beverage tent, bringing in table decals and phone charging stations. Additionally, they hosted a 2-day pop up activation complete with a prize wheel, offering consumers the chance to win a JetBlue vacation, airline vouchers and branded merchandise. There was also a green screen photo opportunity set up with backgrounds featuring several of JetBlue's warm weather destinations.
Lincoln Navigator hosted a ride & drive experience at our Hyde Park Village property in Tampa. They also sponsored a yoga class at Village Circle where they gave out branded water bottles to drive awareness to the wellness features of the car. A display vehicle was on hand for consumers to tour. Additionally, Lincoln tapped two of our tenants at HPV to give away floral bouquets, dog treats and ice pops to all consumers who test-drove the vehicle.
Sol De Janeiro's Boston Seaport Activation, A Sol De Janeiro State of Mind Sol De Janeiro, brought vibrant energy to the neighborhood with the launch of their exciting new campaign, A Sol De Janeiro State of Mind. Visitors were treated to complimentary popsicles and product samples; all delivered from a branded SDJ truck designed to provide a fully immersive experience. With cheerful vibes and tropical allure, the activation offered a unique opportunity for fans to engage with the scorching hot brand and embrace its signature sunny spirit.
Bermuda Tourism Authority brought the vibrant spirit of the island to Boston’s Seaport Sweatapalooza through two dynamic activations celebrating wellness and island charm. Attendees could join a 45-minute Bermuda Vinyasa Flow session led by Jasmine Furbert, a Bermudian yoga instructor, complete with an island-inspired playlist and complimentary branded yoga mats. At the Bermuda Tourism Tent, visitors enjoyed samples of Dr. Doreen’s “Island Glow” Juice made from Bermuda-foraged ingredients, branded giveaways, and travel information, along with the chance to win a dream Bermuda vacation getaway. The event seamlessly connected the beauty of Boston’s waterfront to the turquoise waters and pink sands of Bermuda, offering a taste of island life and wellness.
In conjunction with their "December to Remember" campaign and to support the local area dealerships, Lexus sponsored the Seaport Holiday Market in Boston as well as additional holiday activations at four of our suburban Boston properties. Within the market, Lexus aligned with our Presents Place photo booth. This backdrop was a great place for shoppers to get a quick holiday pic that came branded with a digital frame sponsored by Lexus. The brand was able to capture over 3,500 opt-in email addresses, which they shared with the Boston-area Lexus dealers. Lexus also had a vehicle display in Seaport Courtyard, just a few blocks from the market, which allowed shoppers to tour the vehicle and pick up some branded Lexus merch.
Mohegan Sun partnered with the Holiday Market at Snowport in Boston to present Music Mondays, a weekly live music experience featuring talented artists from Berklee College of Music. Performances took place at The Stage by Mohegan Sun, enhancing the festive ambiance with captivating melodies performed atop The Jingle Bar. Each Monday showcased a rotating lineup of musicians, offering fresh and exciting talent to attendees. The collaboration celebrated community and creativity, transforming the market into a vibrant hub of music and holiday cheer. Music Mondays became a memorable highlight of the season, connecting visitors through the universal language of music.
For the fourth consecutive year, served as the Presenting sponsor of The Holiday Market at Snowport, supporting local vendors with top-tier digital marketing tools and expert guidance to maximize their holiday success. Constant Contact introduced the Snowport Scholarship program, offering discounted booth fees to 12 small businesses, along with personalized coaching, a year-long Premium subscription, and exclusive benefits to help them succeed. The program exemplifies Constant Contact’s dedication to empowering and fostering Boston’s vibrant small business community and helping the small stand tall. Holiday shoppers celebrated this partnership through special giveaways, including limited edition totes and complimentary hot chocolate.
Josh Cellars Brings Holiday Cheer to Boston’s Seaport. A Hearth Cabernet Experience Josh Cellars set the holiday spirit aglow at the Seaport Holiday Market with a warm and inviting activation showcasing their Hearth Cabernet. Guests were welcomed into a cozy lounge where they could sample this exquisite cabernet, perfectly suited for the season. Adding to the festive atmosphere, the wine was available for purchase at the Holiday Market bars, making it easy for visitors to bring the holiday magic home.
Mass General Brigham Health Plan brought free, family-friendly winter fun to Boston’s Seaport by sponsoring the Snowport iceless curling lanes. Branded curling lanes and on-site signage activated a high-traffic destination that welcomed tens of thousands of curling guests. The collaboration was amplified through robust digital, social, PR, and event programming—including a dedicated client hospitality event and eight “Learn to Curl” workshops. This strategic sponsorship showcased Mass General Brigham Health Plan’s commitment to community wellness and generated strong brand visibility across Boston Seaport’s neighborhood platforms.
To close out the BIO 2025 conference, BIO hosted a high-energy “Seaport Block Party” that brought together 3,000 industry leaders for an evening of celebration and connection in Boston’s Seaport. The event spanned multiple venues and outdoor plaza space, all transformed into a bold, Pop Art-themed experience featuring vibrant installations, interactive elements, and culturally inspired cuisine. Located steps from the Boston Convention and Exhibition Center (BCEC), the party offered exclusive access to Seaport’s top social spots, creating a dynamic environment for networking and unwinding. This signature hospitality event highlighted the power of community within the life sciences industry in a setting as innovative as the attendees themselves.
Visit Savannah brought a two-day pop-up activation to The Seaport Courtyard to promote tourism to the city. The immersive footprint featured two sampling tents, a branded information trailer, and a custom trolley transformed into a live music stage—capturing the spirit and energy of Savannah. Guests engaged with the city through interactive elements including a photo booth and on-site experiential programming. The vibrant activation transformed the courtyard into an immersive destination experience, driving awareness and visitor engagement throughout the weekend.
For multiple seasons, WS Development and SBLI Life Insurance have partnered to bring The SBLI Rink at MarketStreet to life, establishing it as a signature winter tradition for the North Shore, Massachusetts community. The collaboration features robust branding, dynamic pop-up activations, and special events like free community skate days, a nonprofit skate, and an employee appreciation night. SBLI’s presence extends across the property with immersive signage, a warming tent experience, and digital integrations that drive earned media attention. Together, WS and SBLI deliver a memorable seasonal experience that celebrates wellness, making memories with loved ones, and meaningful community connections.
Living Proof popped up at our Seaport Holiday Market to promote its suite of Dry Shampoos. Consumers were invited to bring in a competitor's bottle of dry shampoo and exchange it for a free, full-sized one from Living Proof. The brand used the activation as a way to engage with consumers, capture data and give out high value sample bags.
Little Leaf Farms connected with the community at various WS properties by popping up and offering complimentary salad vouchers and free merchandise. This initiative showcased the farm's dedication to sustainable agriculture and strengthening relationships with local customers. The celebration emphasized their commitment to delivering fresh, high-quality produce while engaging the public in meaningful ways. a series of refreshing small batch brews available only at the beer garden.
Lifeway Kefir is proud to sponsor Stretch and the City with their weekly pop-up, bringing a refreshing twist to your fitness journey. Every Friday, attendees can sample their delicious, probiotic-packed kefir drinks, enriched with protein and natural goodness. Perfect for post-workout refreshment or a healthy treat, these drinks are designed to rejuvenate and energize. Guests explored the benefits of Lifeway Kefir while enjoying the vibrant atmosphere of Boston’s largest outdoor workout series.
WS Development partnered with experiential agency Factory 360 to bring FUJIFILM’s INSTAX Share the Joy Tour to life across multiple markets, including Boston and Wichita. The vibrant pop-up invited guests to explore an enormous inflatable INSTAX camera display, packed with engagement stations/activities, and capture moments with the new INSTAX camera. With interactive installations and joyful giveaways, the activation celebrated INSTAX’s brand mission of “Don’t just take, give”—fostering creative generosity and community connection. Influencer engagement further amplified the experience, driving social buzz and extending the reach of this playful, photo-worthy campaign.
BMW activated the Courtyard in Boston’s Seaport as part of its national “Catch Me If You Can” Tour to promote the new XM. The pop-up featured a premium static vehicle display designed to capture attention and drive brand visibility. Brand ambassadors were on site throughout the activation, offering guided tours of the vehicle and engaging directly with consumers. The experience created a high-impact touchpoint that brought the BMW XM performance story to life within the Seaport.
Holiday Happenings Presented by Citizens introduced a first-of-its-kind, season-long holiday experience at Garden City Center in Cranston, Rhode Island. The integrated program featured immersive moments including Photos with Santa, the Citizens Holiday Village branded art sculpture, Letters to Santa, and the signature Light Up celebration. Together, these experiences drove sustained foot traffic, deepened community engagement, and positioned Citizens at the heart of a beloved seasonal tradition.
LOCATIONS
Boston Seaport – Boston, MA
The Street – Chestnut Hill, MA
MarketStreet – Lynnfield, MA
Derby Street Shops – Hingham, MA
Legacy Place – Dedham, MA
Fenway – Boston, MA
The Shops at Farmington Valley – Canton, CT
Garden City Center – Cranston, RI
The Royal Poinciana Plaza – Palm Beach, FL
Hyde Park Village – Tampa, FL
Hilldale – Madison, WI
Bradley Fair – Wichita, KS
Montgomery Village – Santa Rosa, CA
CREATING PLACES WHERE PEOPLE WANT TO BE
Every day our success is measured by the strength of our merchants and the happiness of our guests.
At WS, we take pride in owning and managing only the best real estate in the market.