Every great place is distinct, shaped by the unique character of its community, its design, and the way it operates.
We make this happen through deep collaboration across all of our disciplines, because the best ideas come from the most unexpected places. We are listeners, contributors, and collaborators above all else.
DEVELOPMENT
We develop with intention, approaching every project as an opportunity to make a lasting contribution to the communities we serve. Our work spans ground-up development and the redevelopment of existing assets, often in complex regulatory environments that require patience, creativity, and deep community engagement. When master planning a development, we think beyond the building, prioritizing open space, public seating, and retail that enriches the daily lives of guests, residents, and employees. We listen carefully to stakeholders, align the needs of our business with the needs of the place, and hold ourselves to a simple standard: everything we touch should be made better. The result is a portfolio of places designed to grow more meaningful with each passing year.
LEASING
Every leasing decision is an opportunity to strengthen the places we steward and the communities they belong to. We are deliberate and thoughtful in our merchandising strategy, carefully curating a collection of retailers and restaurants that balance the everyday needs of our guests with the unexpected moments that make a place memorable. Our leasing team extensively researches potential retailers and canvasses local markets to identify the best in each category, seeking out businesses that are truly one of a kind. The result is a combination of best-in-class national brands and small and locally owned businesses that bring charm, character, and discovery to our properties. We are committed to building lasting relationships with our retailers and to the long-term success of every business in our portfolio.
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INVESTMENT
Our Investment team oversees ground-up development, redevelopment, and both asset and portfolio acquisitions across the United States. We focus on mixed-use, retail, research, and office projects in urban and suburban markets where we can build and enhance long-term value, for the communities we enter and the partners we work with. As a generational holder of assets, we develop and manage what we own, approaching every investment with the patience and conviction of a long-term owner.
CAPITAL MARKETS
Our Capital Markets team sources, negotiates, and executes debt and equity transactions across commercial banks, insurance companies, domestic and foreign pension funds, and the public markets, ensuring our portfolio is always thoughtfully and strategically capitalized. Our philosophy in capital deployment mirrors our philosophy in business: relationships matter deeply, we do right by our partners, and great real estate merits continued investment.
CONSTRUCTION
Our Construction team brings a disciplined, detail-driven approach to every phase of a project, from early preconstruction through procurement and active construction management. We apply a disciplined, detail-driven approach to preconstruction that sets projects up for success long before a shovel hits the ground, reducing risk and driving efficiency at every stage. With experience across a wide range of general contractor partners and project types, we bring a rare combination of rigor and curiosity to everything we build.
MANAGEMENT
We believe that delivering the ultimate customer service experience means creating a feeling of joy as soon as the car door opens. Every detail matters, from the cleanliness of a common area to the health of a landscape, and we approach each with the same attention and intention we bring to everything we do. We are deliberate in selecting the vendors and partners we rely on to maintain our properties, choosing those who share our commitment to quality and take as much pride in our places as we do. At the heart of it all is a deep dedication to the guest experience and the safety of everyone who visits our properties.
STUDIO
Every detail of a WS property is considered, from the curve of a roofline to the flow of a streetscape. Our Studio team of in-house architects, planners, and visual thinkers shapes the physical character of every property in our care. We design with intention and longevity in mind, preserving the heritage and charm that give each of our places their distinct identity, while thoughtfully evolving them for what comes next. From site planning and architectural vision to tenant design review, Studio ensures every property looks, feels, and functions as a true reflection of its community.
BRAND EXPERIENCE & MARKETING
We operate a fully integrated, in-house marketing function that spans every dimension of how our properties are positioned, presented, and perceived. Our in-house creative agency brings design and brand identity expertise to every property in our portfolio, developing distinct branding, thoughtful wayfinding, art, placemaking, and unique amenities that ensure each place is a true reflection of its broader community. Our marketing team deploys a specialized, full-funnel strategy for each individual property, executed by on-site experts who understand the unique character and audience of the places they serve. Spanning paid, earned, and owned media, diverse programming, and community partnerships, our results-driven approach is as deliberate and considered as everything else we do, driving meaningful outcomes for our tenants, our guests, and our properties.
BRAND PARTNERSHIPS
Our Brand Partnerships team collaborates with a diverse range of brands seeking to grow their community, engage new audiences, and connect tangibly with high-value consumers. We build customized programs that combine sponsorship, on-site media, event marketing, and experiential activations tailored to reach highly targeted audiences in meaningful ways, creating culturally relevant experiences that reach millions of people across our portfolio each year. The result is a platform that drives engagement for our brand partners and elevates the overall experience for our guests.
RETAIL INCUBATION
We take great pride in incubating emerging brands and the small, locally owned businesses that make each of our places distinctly their own. From turnkey spaces to custom-created concepts, we leverage our expertise in experiential retail and merchandising to open doors to opportunity for businesses at every stage of growth. We provide a platform for popular direct-to-consumer brands and up-and-coming businesses to test the market, while bringing new and unexpected experiences to our guests. Our high-touch retail incubation program offers hands-on support across store design, visual merchandising, furniture and fixture sourcing, and operational guidance, helping brands reach their fullest potential from the moment they open their doors.
INSIDER
Insider is a first-of-its-kind, proprietary loyalty program that redefines how guests engage with our properties – offering an exclusive, curated gateway to the experiences, programming, and brand moments that make our places unlike anywhere else. Developed and managed by our dedicated Loyalty and Brand Experience & Marketing teams, this branded mobile experience advances our media capabilities while elevating the on-property experience for our guests. For our retail partners, Insider opens a new channel of connection with guests who are already invested in our places – enabling personalized messaging, exclusive offers, and compelling activations that drive foot traffic, increase sales, and build the kind of brand loyalty that lasts.